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Email Behavior Insights Q3 2013
While you work on your email marketing strategy for the last quarter of 2013; looking at customer behavior and trends from the previous quarters can offer valuable insight to help you move in the right...
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Mobile Optimization Best Practices
Mobile devices have been increasingly becoming popular for both email and web consumption. In India, Mobile devices represent 62% of web consumption this month; an increase of 15% since the beginning...
View ArticleLanding Page Optimization Tips
When thinking of optimizing customer experience for email marketing, one must consider the entire customer journey, including Landing Pages. Even if you achieve brilliant open and click-through...
View ArticleKumar Awanish from GroupM (BLAZAR) Joins Kenscio as AVP Strategy and Innovation
Gurgaon, Haryana, India, Monday, November 25, 2013 — (Business Wire India) Kenscio Digital Marketing Pvt Ltd brings onboard Kumar Awanish as Associate Vice President –Strategy and Innovation. Awanish...
View ArticleRTPersonalisation Platform Launched: Will Bring Live Content Into Emails
BANGALORE, MUMBAI and GURGAON, India, December 6, 2013 /PRNewswire/ — Kenscio Digital Marketing announces its platform RTPersonalisation, which will enable email marketers to actively change the...
View ArticleThe death of “Display all Images” and what it means for you
Last week Google took a bold step by letting images load by default (no more “Display all Images”). One might wonder why the option existed in the first place and there is (or was) a very good reason...
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Gmail Inbox Issues and what you need to know
Gmail, since yesterday has been sending bug fix notifications to selected users, whose in-boxes might have experienced involuntary fits in the form of mails getting deleted or being marked as spam. It...
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The all new Pinterest inspired Gmail’s Promotion Tab
Yes, you read that right! Gmail is reportedly making changes under the hood to transform the traditional looking rows of emails, with a sweet looking grid of images. This change only comes for the...
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FoMO: You may be a FoMO addict!
“FOMO is experienced as a clearly fearful attitude towards the possibility of failing to exhaust available opportunities and missing the expected joy associated with succeeding in doing so. Simply put,...
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What would be the Major Internet Marketing Trends for 2016?
We must begin looking towards the trends we can expect to see in the coming calendar year. Here are few forecasts for the ruling search engines like google, changes in mobile traffic, as well as the...
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